There are a lot of business owners who actually are at a loss with how to grow and to develop their loyalty programs or perhaps engage their long-time employees. Gamification platforms are actually being developed by companies that specializes in user engagement. They actually helps in making life of any non-tech savvy owners much easier by centralizing and organizing all engagement efforts. But, the new engagement solutions are now popping up daily. In this article, you will get the aid that you need in choosing a gamification platform.
Know What you Want to Solve
This is actually the most essential step, but companies usually fail when it comes to approaching gamification with certain goals. One of the most common thing that we see are firms who tend to expect gamification in solving issues like poor sales and low customer engagement. These kind of problems have various causes and usually cannot be fixed with only a single initiative.
It’s best if you consider focusing on a certain metric that will impact your broader goal. When you wish to increase your sales, you should consider a game-plan with how you could do that and consider figuring out on how gamification could support the plan. Once you have identified a certain behavior which you wish to change, you will then be able to tailor gamification programs on a particular goal. A good example of it is where you may notice that the sales team is not following leads which are past on the second call. For you to change it, you can set up a leaderboard ranking for every team member and then reward points for following up on the leads for several times.
Determine your Target Market
There are actually two main types of gamification programs today. These actually are the ones which are aimed at consumers or users and the other ones which are aimed at employees. You should try to determine which one you would need, which will depend with the type of business that you have. When you wish to improve on office morale, employee gamification programs actually are the best. When you want to raise consumer awareness on a particular product, user-focused gamification programs actually are more appropriate.
Find out the Scale of the Program
Concrete ideas are actually essential because the scale of the program will dictate on the implementation timeline, the type of vendor needed as well as the amount of data that you need to analyze.
Setting on a Budget
Whatever the project goals are, it is very helpful when you have an idea to how much you want to spend. Though you may not know how much is the cost of a gamification program, it’s essential that you have a clear maximum budget for it.
Find your Vendors
After knowing what’s the problem, it is important to find your target audience, know the scope of the program and know what is your budget, which can all be done through choosing a vendor.